Write the requirement in business language
Start with the people and the problem: small companies, shops, hospitals and agencies need to explain one business offer in a concise promotional video because service benefits are not clear in short digital advertisements. A useful project brief should describe the current process before describing technical features.
Section 1: users, roles and real scenarios
List each user group, what information they create, what they can edit, what requires approval and what they can view. Add a typical busy-day scenario and an error-correction scenario.
Section 2: required steps and screens
- Target audience
- Script and hook
- Visual references
- Voiceover and music
- Vertical and landscape exports
Section 3: outputs and acceptance samples
- 15-30 sec cut
- Reel version
- Captioned version
- Whatsapp creative
Section 4: business rules and exceptions
- Real claims
- Brand accuracy
- Music rights
Section 5: technology and delivery
Specify devices, hosting responsibilities, integrations where actually needed, data migration, branding, responsive behavior and any language or print constraints. Do not prescribe a technology solely because another company uses it.
Section 6: testing and sign-off
Each requirement should have a test input, an expected result and the name of an approving stakeholder. Track enquiries per campaign after launch to judge whether the project achieved its intended purpose.
Template request
When asking for a quote, attach sample records or reference materials and request a phased scope with inclusions, exclusions and change management in writing.
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