Write the requirement in business language
Start with the people and the problem: advertisers and service businesses need to build a focused landing page with one action because campaign clicks do not clearly convert to enquiries. A useful project brief should describe the current process before describing technical features.
Section 1: users, roles and real scenarios
List each user group, what information they create, what they can edit, what requires approval and what they can view. Add a typical busy-day scenario and an error-correction scenario.
Section 2: required steps and screens
- Offer and audience
- Headline and proof
- Form or whatsapp cta
- Tracking
- A b iteration
Section 3: outputs and acceptance samples
- Campaign page
- Lead form
- Thank-you state
- Tracking tags
Section 4: business rules and exceptions
- Ad claims
- Privacy consent
- Loading speed
Section 5: technology and delivery
Specify devices, hosting responsibilities, integrations where actually needed, data migration, branding, responsive behavior and any language or print constraints. Do not prescribe a technology solely because another company uses it.
Section 6: testing and sign-off
Each requirement should have a test input, an expected result and the name of an approving stakeholder. Track cost per qualified lead after launch to judge whether the project achieved its intended purpose.
Template request
When asking for a quote, attach sample records or reference materials and request a phased scope with inclusions, exclusions and change management in writing.
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